Oxfordshire Fire & Rescue Service is backing a campaign to reduce the number of fatalities that occur on country roads.
The Rural Roads campaign highlights the risks drivers can expect to encounter in the countryside, such as dangerous over taking on narrow roads, drunken pedestrians and stray farmyard animals.
Country roads are responsible for 60 per cent of fatalities in the county.
The national THINK! Brake before the bend, not on it campaign urges road users to be aware of potential new hazards even on roads drivers know well.
Andy Ford, Road Safety Team Leader at Oxfordshire Fire and Rescue Service said: “Oxfordshire is a beautiful place to live and we are fortunate to be surrounded by open countryside much of the time when driving.
“Many of us feel safe when we are on a rural road but it is often a deadly mix of long straight runs, where we can pick up speed, punctuated by sharp bends.
“If you aren’t familiar with the road, it’s safer to drive to what you can see and brake before the bend, not on it. If the road is familiar to you, ask yourself what might be different today, what’s round that bend this time?”
– Owen Hughes