TV chef Jamie Oliver has given the thumbs up to Oxford’s commitment to reduce its sugar intake.
The campaign SUGAR SMART UK launched at the Kassam Stadium on Saturday to get people to think about how much sugar they are consuming.
Oxford City Council has joined forces with the Jamie Oliver Foundation, Good Food Oxford and Oxford organisations on the project.
This comes after Good Food Oxford received £5,000 from Sustainable Food Cities to help launch a one-year project focussing on sugar reduction.
Councillor Hilary Hibbert-Biles, Oxfordshire County Council’s cabinet member for public health and education, said: “Children across Britain are eating nearly three times more sugar than they should, whereas the average adult consumes the equivalent of a whopping 140 teaspoons of sugar per week.
“We want to ensure all children have a healthy start in life and stay healthy into adulthood.”
Jamie said: “It’s brilliant that Oxford have joined us and are launching their own Sugar Smart campaign. They’ll be joining us in raising awareness about the long-term damage too much sugar can have on our health, and empowering us all to reduce it in our diets.”