Judges rejected names including Squarey McSquare Face before christening Didcot’s new town square.
The new Orchard Centre area, located between Costa and the restaurants at the end of the pedestrian walkway to the Broadway, will be known as The Core.
Judges from South Oxfordshire District Council and Hammerson, the Orchard Centre owners, chose the name because of the area’s history as an apple orchard and its location in the Science Vale.
The competition to name the new area, pictured, received more than 270 entries, with 14 suggesting The Core as the best name.
Some entries were tongue-in-cheek with Squarey McSquare Face featuring more than once.
Other popular suggestions were connected to mechanical and civil engineer Isambard Kingdom Brunel, the power station and various historical names such as Dudecot and Dida.
Didcot mayor Jackie Billington said The Core is a ‘fitting’ name while Cllr Bill Service said the name would be ‘proudly displayed’ in the town centre.
Cllr Service added: “We were delighted with the amount of imaginative and well thought through entries we received for this unique competition.”
Candice Gray, a Southampton University student who lives in Culham, was selected at random from the 14 who nominated The Core. As the winner, she won a £100 gift voucher to spend at the Orchard Centre.