Thames Water is asking Witney residents to ‘bin it, don’t block it’ as the town is labelled a hotspot for sewer blockages and fatbergs.
The town is now a target for an awareness campaign after the company revealed its engineers have to clear at least three major blockages from the area’s sewers every fortnight.
Fatbergs are formed when discarded cooking fat and wet wipes congeal into a solid mass in sewers. They block pipes and can cause sewage to back up and pollute waterways.
In the last three years, 17 properties in Witney have been flooded with sewage as a result of fatbergs.
Now, Thames Water is targeting householders in Witney with a ‘Bin it – don’t block it’ campaign in a bid to get those putting fat down the drain, and wipes down the toilet, to understand the impact of their behaviour.
Thames Water’s head of sewer networks Matt Rimmer said: “Often people don’t realise the consequences of putting things other than human waste and toilet paper down their toilets and drains but it’s time for everyone to understand and take action.
“It’s not just fat that’s the problem but wipes, often labelled ‘flushable’, are a massive issue too. They may disappear when you flush the toilet, but they don’t break down in the pipes.
“We’re lobbying manufacturers, government and retailers to correctly label the wipes as unflushable and to change what they’re made from, but in the meantime we need everyone to put a bin in their bathroom and stop flushing them.”
During the campaign posters with information will be displayed on billboards and matching postcard will also be sent to hundreds of homes.