Witney will be full of colour next week when more than 300 businesses help turn the town blue.
Action group Witney Dementia Action Alliance is encouraging residents to unite against the disease during Dementia Awareness Week, which runs from Monday to Sunday.
The group hopes a variety of events throughout the week will encourage people in the area to help make Witney a more dementia-friendly community.
This year’s theme, Facing Dementia Together, focuses on the actions that people can take to help improve the lives of people living with dementia.
Alliance secretary Linda Johnston said: “Our brilliant local shop owners, emergency care and rescue services and our larger high street brands and businesses never fail to help us to raise awareness about the impact of dementia by their actions.
“The most recognisable of which is to turn their high street window displays blue to promote our week-long programme of dementia-friendly events.
“Underpinning it all is their united vision with us, of a truly dementia-friendly community where people living with dementia and their families feel equally valued and understood, and can continue to take advantage of all that Witney has to offer for as long as possible.”
More than 200 shops and businesses turned blue last year to support the alliance’s efforts to raise awareness about dementia, a condition which 850,000 people in the UK are living with.
For 2018, the team is aiming to increase the shops to more than 320.
Members of the alliance will encourage people to become dementia friends during the course of the week.
The Dementia Friends scheme, launched in February 2013 by the Alzheimer’s Society, aims to help people understand what it might be like to live with dementia and turn that understanding into action.
Dementia Friends champion Suzi Morgan said: “We now know that one in three people born in 2018 will go on to develop dementia in their lifetime so every action we take matters.”
Visit facebook.com/WitneyDAA for more information and a full programme of events.