The streets of Oxford will become a little brighter with a rainbow-coloured bus celebrating Oxford Pride.
Passengers can keep an eye out for The Oxford Bus Company’s eye-catching new bus as it supports diversity and the Oxford Pride group.
Decked out in Pride’s rainbow colours the dazzling City bus has been transformed to brighten up Oxford’s streets.
Bus 367, which serves Abingdon and other City routes was branded with the new livery and the slogan ‘proudly supporting Oxford Pride’.
This year’s theme is True Colours, celebrating the diversity of the Oxfordshire community and aiming to raise awareness and inclusivity of all LGBT+ people.
The bus company selected Oxford Pride as one of its 2018 community and charity partners.
Managing director Phil Southall said: “The bus looks fantastic and we are proud to back Oxford Pride.
“One of our core values is embracing diversity and it is this important every day philosophy that inspires us to support organisations like Oxford Pride.”
Oxford Pride videos have already been shown on 41 buses, reaching an average of 100,000 people per week.
Oxford Pride 2018 takes place between May 25 and June 3 with Pride Day featuring a parade on Saturday, June 2.