A two-time cancer survivor invited people to ‘paint the town’ pink in a nationwide fight against breast cancer.
Businesses decorated shop fronts with pink balloons and people dressed up in all shades of the colour on Saturday as part of the annual tradition held by Abingdon-based charity Against Breast Cancer (ABC).
Jeanne Chattoe, who runs Renaissance vintage clothes shop in Wesley Walk, organised the event as part of national breast cancer awareness month in October.
The event, now in its 17th year, raised over £4,000 and money is still coming in from shops which organised their own fundraising events.
Ms Chattoe said: “The people of Witney are incredibly generous and it’s amazing the trouble the shops go to putting on fabulous window displays.”
Ms Chattoe, who is the chair of trustees for ABC and has been raising money for the charity for more than 25 years, lost her sister to breast cancer and has beat the disease twice herself.
She added: “I lost my younger sister at the age of 41. I have had it twice myself and it has also affected other members of my family.
“As well as raising as much as I can for a fantastic charity it is also about raising awareness that you can get breast cancer at any age and also that men can get it too.
“When my sister was diagnosed she was 31, there was a lot of ignorance about breast cancer and it just wasn’t talked about.
“I hope I have done my bit to make people more aware of breast cancer and the help that they can now get.”
During the day, shoppers watched performances by belly dancers Hazzaz, Witney Town Band and Abingdon Choir and enjoyed a ‘clubbercise’ session which Mayor Chris Woodward joined in.
The main event of the day was the announcement of the town’s best dressed fundraiser and best decorated shop window. Hairdressers Chapters sported pink spotted pyjamas for the day, while Shake Shop employees came up with a menu with a twist.
The Mayor awarded the winners their prizes.