Bouquets of sweet smelling roses and hand-written poetry could be surprising west Oxfordshire residents this Valentine’s Day.
A Witney-based family-owned florist found success with a campaign to launch the business in August last year when bunches of seasonal flowers were left on benches around the Woolgate shopping centre.
Recipients of the mystery gifts were encouraged to post pictures of their discovery on the florist’s Facebook page.
The scheme was so successful that Cupid’s arrow could be adorned with Witney roses when it strikes again this month.
Melissa Norridge, 27, has 14 years experience in floristry and set up Flower NV with her sister Sophie Varney, 33, last summer.
She said: “We left the flowers in three different locations around Witney and they each had a poem attached asking people to take them home and post about it on social media.
“We decided to stop and watch people pick them up, but it didn’t take too long – they were gone before we even made it back to the car.”
Melissa worked her way up from a Saturday job at her local flower shop to area manager before starting her own business with Sophie.
– Owen Hughes